WhatConverts achieves over 50% cost savings with AssemblyAI

WhatConverts is a call tracking software (SaaS) that helps customers answer the question, "What marketing works?"

Their marketing attribution platform integrates with all marketing channels (e.g. Google Ads, Facebook Ads, Intercom, etc.) and makes it simple to understand which campaigns are working and which campaigns aren't delivering leads. Leads are then prioritized, ranked, and managed within the WhatConverts software.

For phone call leads, call transcripts are broken down into chats between Callers and Recipients. Users can view conversations as they are happening and even search and find important moments in the audio based on the transcription text.

Users can search through an audio waveform, where they can visually see the exact moments where someone is speaking. This can help cut down the search time for high-activity parts of calls.

WhatConvert's also leverages AssemblyAI's PCI (PII) Redaction feature so that personal information like emails, credit card numbers, and addresses are all removed from both the transcription and audio playback. This helps ensure that no important contact details are made visible for any user's leads.

Automated call transcription is one of WhatConverts' most important features. Their team prioritized finding the Speech-to-Text API with the highest accuracy to make lead ranking more reliable.

Since switching to AssemblyAI, WhatConverts has noticed a significant improvement in their call transcription accuracy, making it easier for customers to identify their best leads.

• Significant Accuracy Improvement: Up to 10% better accuracy to power more useful features.
• Improved Security - PII (PCI) Redaction: Transcripts and audio now don’t surface any personal information like emails, addresses, SSNs, and credit card numbers.
• Scalable Pricing: Along with improved accuracy, WhatConverts was able to save 50-60% versus other big tech co providers.